Urban Outfitters – Dangerous Influence


The clothing chain Urban Outfitters is promoting a provocative new line of t-shirts with slogans such as "I Vote For Vodka" and "USA Drinking Team" which promote underage drinking. On their website under women's graphics, other versions modeled by young women who appear to be teenagers wear tees that read "I Drink You're Cute" in blurred letters and "Spooning Can Lead to Forking." Sadly, what's apparently meant to be a joke isn't far from the truth. Alcohol use is associated with increased rates of sexual activity for teens which can lead to contraction of STDs or teen pregnancy.

These products are offensive and inappropriate for a store whose primary customer is teens and tweens. The majority of the company's customers are between the ages of 18 and 24, but the second largest demographic are kids under 18.

It is unacceptable for a company to market alcohol related material to teens because kids should not be wearing these disturbing t-shirts that glorify drinking and sexual activity.

Take Action

Please send an email letter urging Urban Outfitters to discontinue this inappropriate t-shirt line immediately, or you will make a conscious effort to shop elsewhere. Also, suggest they refrain from using this type of irresponsible marketing with provocative slogans in the future.

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