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Issue Details

Reebok's Controversial Commercial

Congratulations Moms! Another Victory!

Kathleen Waugh, VP of corporate communications for Toys 'R' Us, contacted OMM and said from here on out they will no longer advertise during the program "Two and a Half Men." They have contacted CBS and said this will not happen again in the future. We have thanked them on your behalf.

You are making a HUGE difference!

We now have a commercial that needs our immediate attention. The new Reebok Easy Tone commercial is highly offensive. This commercial claims to have shoes that help tone your legs and derrière.

The focus of the entire ad is of a woman's backside in the shortest shorts possible. This is extremely disturbing on so many levels. This ad is degrading to women. No one of any age should be subjected to view what Reebok is throwing in our family's face.

The camera man zooms in twice and even though she acts aggravated she comments with, "I take it you agree?" She does not appear to really be upset over this pervert staring at her rear. Instead the model actually likes the attention.

It is disgusting to have Reebok stoop so low to sell shoes.

TAKE ACTION

Please send Reebok an email letter urging their company to remove this ad immediately.

NOTE: If you see a commercial or program which is offensive, email us the information. Many of you have done this, and it is very helpful.




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