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Issue Details

Carl's Jr/Hardee's - A sewer runs through it

Update:

Hardee's/Carl's Jr./CKE
– CKE has refused to remove their recent ads. CKE's public relations manager Jenna Petroff states that the ad's reference to genitalia constitute "a creative approach" to advertising, and that the commercials "appeal to and amuse" their intended audience.

Updates are helpful to know who to support and who not to. We do "vote with our wallet!"

___________________________________________________________

Hardee's and Carl's Jr. (CKE Restaurants) will never learn. They are back at it again with several more disgusting ads.

Though this time Hardees ad isn't visually explicit, the words and innuendo are loaded with s-xual nuance. It features their new "Biscuit holes."

In the ad, various customers individually name them using such verbiage as B holes, A holes, dingle balls, and biscatles (as in testicles).

Sister company, Carl's Jr., has just launched its newest in a series of raunchy s-x-laden ads.

In review:

(1) Hardee's is a hamburger business catering to family yet they
consistently have used s-x to try to sell its product.

(2) In 2003, Hardee's (Carl's Jr.) featured Hugh Hefner as a poster celebrity.

(3) Hardee's also used an er-tic ad featuring a mechanical bull and a scantily clad female.

(4) In 2005, Hardee's used a pornographic ad featuring Paris Hilton exerting sleazy movements to market hamburgers at their "family" restaurants.

TAKE ACTION

Send an email to CKE President Andrew Puzder. We encourage to edit the letter provided and tell him, in your own words, what you think of his company's advertisements.

Take an additional step by contacting your local store manager or owner, asking them to use their influence to stop the offensive ads.

NOTE: If you see a commercial or program which is offensive, email us the information. Many of you have done this, and it is very helpful.




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